When you think about it, RVs are sort of the perfect vehicle for the sharing economy. They are such substantial expenditures that buying is seldom an option for people who want to experience vacations in one.
Nearly four years ago, an emerging company called Outdoorsy set out to leverage that reality into an exciting business opportunity for RV owners and renters alike. Following in the footsteps of sharing economy pioneers like Uber and Airbnb, Outdoorsy accomplished its goal by building a massive peer-to-peer marketplace devoted to RVs.
Despite originating in Vancouver, the company expanded solely into the United States. But now, buoyed by an underwriting partnership with Aviva Canada, Outdoorsy has executed a full-scale launch into the Canadian market.
"We're pumped to finally launch it with Aviva, the best insurance partner bringing insurance solutions to Canadians from coast to coast," said Jen Young, Outdoorsy CMO and proud Canadian herself.
Aviva has underwritten a $2-million policy in third party liability. This coverage will be included in all Outdoorsy rental agreements at no extra costs, an arrangement which will only add to the strong brand image that Outdoorsy has cultivated in a relatively short period of time.
"They are the most reputable and sustainable partner in this business, winning the hearts and minds of RV enthusiasts," said Daniel Ignoto, Aviva Canada vice president of lifestyle personal insurance. "We're both committed to building products that have long-term value for our customers and support the way they'd like to travel."
Lots of Canadians caught the outdoors bug this year thanks to the free national park access that was offered as part of the Canada 150 celebrations. In 2018, they'll have another great resource at their disposal for discovering the country's natural beauty.